Introduction to Indie Herb Games

At Indie Herb, we discover and nurture unique indie games, like finding rare herbs in a vast jungle. We empower creativity and independence, celebrating the extraordinary. "Go fast alone, but go far together" – we walk alongside indie developers, embarking on adventures together.

The unique competitiveness of Indie Herb Games

Introduction to Indie Herb Games, The name Indie Herb Games comes from a deeply personal place. One of our founders was raised by a grandmother who practiced traditional Chinese medicine. As a child, she often followed her into the mountains to forage for medicinal herbs. Those quiet journeys—filled with discovery, family warmth, and a sense of purpose—left a lasting impression.

To her, finding herbs in the wilderness felt like a game, but also like a mission. It was about patience, observation, and intuition—qualities that also define how we discover and nurture indie games. In many ways, we see ourselves doing the same today: venturing into the wilds of the creative world to find rare, meaningful things worth sharing. That’s what Indie Herb stands for—games that may be hidden off the beaten path, but carry depth, resilience, and soul.

What do you want to do differently? Having collaborated on numerous large-scale projects and with many indie game developers, we understand the challenges of game development. When we founded Indie Herb Games, we wanted to set ourselves apart from traditional publishers.

First, we aim to offer developers the best possible value by keeping our revenue share as low as 15%. We believe in empowering developers to lead their own publishing strategy, with us providing backend support and cooperation, sometimes even as a white-label publisher.

Second, we firmly believe every game deserves a shot at the global market. Chinese developers should boldly venture into international markets to expand their horizons, while international developers shouldn’t miss out on the vast opportunities in China. We aspire to build bridges alongside other publishers, ensuring great games and creative ideas are seen and played by the world.

Lastly, as a team with a majority of female members, we want to amplify the voices of women in the industry. We’re committed to creating more content and ecosystems for women players, while continuously connecting people and advocating for greater diversity in the industry.